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The zRead – Zwift news and industry trends

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As Leaves Fall, Watch Orders Rise


A new season calls for new marketing ideas, and perhaps even a refresh of your summer menu!

 Coming up with ideas for your autumn marketing plan doesn’t have to be difficult or expensive.

 In fact, here are some great ideas you can put into action right away!

~ Produce ~

Make a list of all the fruits and vegetables that are in season during autumn. Then create a special dish using some or all of these ingredients, and have it available for a limited time only.

 ~ Delivery ~

As the days will be getting darker and colder, your customers will be staying indoors a whole lot more. If your business already offers a delivery service – why not discount your delivery fee to make staying home on the couch and ordering takeaway too tempting to resist? If you don’t currently offer delivery – think about starting to, so you don’t miss out on some serious dough!

 ~ Deals ~

Create a couple of hearty autumn meal deals big enough to feed the whole family. Customers will love these on cold autumn evenings when cooking seems like such a chore. You’ll be surprised by how popular these can be!

~ Specials ~

Create come irresistible autumn specials that will make ordering online too good to refuse! Why not offer free, hot garlic bread for orders over a certain value? You could also substitute the garlic bread with a delicious focaccia or some other delicious starter. Your customers will certainly appreciate getting a freebie, and guess what; this will only increase your orders!

 ~ Getting the word out ~

All of these simple but effective ideas can be promoted by:

So, with autumn upon us – there is no time to waste. Give the friendly team at Zwift a call today, and let’s get autumn marketing!


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